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Welcome to Sincronía

See through the surface to where results are shaped and action arises

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For leaders

For leaders who carry significant responsibility and care deeply about results. Leaders who are rigorous, ambitious, and seasoned. Leaders who want to take leadership and culture to the next level. Leaders who recognize conventional approaches no longer catalyze the movement required to carry themselves, their teams, and their organizations across significant thresholds of change

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For contexts

When leaders and their teams are guiding organizations through consequential change and begin to notice symptoms of 'stuckness'. When decisions slow, alignment erodes, execution loses pace. When conversations circle, tensions become conflict, and progress requires disproportionate effort

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For outcomes

Working with Sincronía increases the likelihood of innovative answers, clear and committed decisions, faster movement, and outcomes that remain purposeful under pressure and distinctive in impact

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Sincronía exists to support leaders and organizations in shaping leadership decisions...

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...because leadership decisions shape results, strategy, execution and the lived experience of people inside and outside the organization...

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...and because when leaders come to recognize and work with what shapes their decisions, results expand beyond what effort, expertise, or relationships alone can deliver...

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Therefore, Sincronía holds an uncompromising focus on stewarding the source of leadership

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Recognition of the drive to resolve

When expected results fall short, a natural impulse to act and reduce uncertainty emerges. While reflecting capability, this reaction can bypass what matters the most and limit the performance it seeks to enable

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Recognition of state of mind

Actions and outcomes arise from state of mind, the source shaping how leaders relate to themselves, others, and their responsibilities. This inner orientation is always at work, often unnoticed, and quietly influences culture, strategy, and performance

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Recognition of the quality of mind

Leadership unfolds from two states: a constrained mechanical mind or awake clarity. Recognizing the quality of this state reveals how accountability, innovation, collaboration, and what becomes possible are shaped

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Recognition of vastness

The same situation can be seen through logic, phenomena, and ultimately vastness. Recognizing vastness allows leaders to discern reality before assumption takes hold, expanding what can be stewarded across decisions, relationships, and responsibilities

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The Arc of Recognition as developmental path for leadership

The Arc of Recognition is Sincronía’s progression of leadership capacity where each layer of recognition is a deeper way of seeing through the surface.

Vastness
Quality of Mind
State of Mind
Drive to Resolve

As leaders develop through the Arc of Seeing, three fundamental dimensions of leadership effectiveness shift in tangible ways: pace, quality, and collaboration. These are the domains in which executive teams experience either friction or flow.

Pace becomes more effective and sustainable. Decisions get cleaner, urgency no longer collapses judgment, and momentum is maintained with fewer reversals and less rework.

Quality rises materially. Leaders see situations with higher resolution—including assumptions, dynamics, and constraints—so strategic conversations sharpen and the answers produced become stronger, more competitive, and more resilient.

Collaboration shifts from coordination by pressure to alignment through shared clarity. Trust increases, political friction diminishes, and ownership becomes more distributed across the system.

Strategic Leadership Example: AI Transformation

AI transformation is one of the most consequential leadership challenges organizations face today. Significant investments are made, expectations are high, and pressure builds quickly to demonstrate impact. When productivity gains fail to materialize, leaders often respond by intensifying rollout plans.

Leaders operating through the Arc of Seeing engage differently. Unmet expectations are treated as strategic intelligence—signals about readiness, alignment, and purpose. Rather than forcing resolution, leaders remain engaged with complexity long enough for clearer understanding to emerge.

As a result, AI transformation becomes more than a technology deployment. It becomes an opportunity to strengthen leadership judgment, deepen alignment, and build organizational capacity for ongoing adaptation.

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Sincronía holds principles that honor urgency and delivery pressure while recognizing that the reflective, experiential recognition of what shapes leadership is inseparable from achieving outlier results

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Principle of Impact

Sincronía works where culture, strategy, and decisions matter. The focus is on leaders, teams, and organizational processes where leadership quality disproportionately shapes outcomes

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Principle of Context & Rigor

The work happens within leaders’ real responsibilities, goals, and relationships. Disciplined methods, clear structures, and careful analysis are applied where complexity and stakes are highest

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Principle of Experiential & Reflection

The work is grounded in lived experience. Reflection is treated as a leadership capability, enabling leaders and teams to recognize and work with the source shaping decisions and behavior as it unfolds

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Leadership perception, action, and outcomes take form when humans come together. Since humans tend to organize as individuals, in teams, and around organizational processes, Sincronía engages to create coherency across these three domains

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Organizations

We expand organizational capacity by working with its most influential impact drivers—strategy processes, capital allocation, governance, incentives, and people systems - and the state from which they are designed and worked with

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Teams

We work with leadership teams on the quality of their ambition, innovation, and collaboration — strengthening capacity to move at pace and deliver outcomes

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Individuals

We partner 1:1 with senior leaders to notice and steward the source from which their decisions and actions arise, translating inner clarity into sustained impact

Andreas Juul

I am Andreas Juul and I founded Sincronía.

I spent 16 years at McKinsey & Company across Europe, Latin America, and Chile, ultimately as a Partner. I later served as Senior Vice President of People & Culture at Danske Bank, strengthening leadership, culture, and organizational capability in a highly complex context.

Over time, one pattern stood out: even strong strategies plateau when leadership is driven by habit under pressure. My work focuses on cultivating recognition of what is shaping leadership in real time.

This work rests on a vast set of insights and experiences that support recognition of different leadership capacities. Sincronía's Purposes, Principles, the Arc of Recognition and type of Engagement they give rise to, unfold in the sections that follow.

You will find rigor and ambition with Sincronía — and you will find attention to what shapes it: to leadership meaning-making and to the conditions in which leadership decisions and results are created. If you are looking for another set of tools, playbooks or a faster framework, this may feel unfamiliar. If you are willing to work with the environment for performance, not just the inputs and outputs, you will likely find resonance.

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30-minute dialogue

Let us connect for a meaningful dialogue on your terms

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Purpose

To understand context, clarify your purposes and envisioned outcomes, and co-create perspectives on implications

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Outcomes

A set of hypotheses and options to expand performance capacity for you and your organization

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Structure

Brief introduction, focused exploration of context and purposes, before together establishing hypotheses and options

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